Free Mini-reviews (Part 6)
Part 6 of my annual free mini-reviews. Disclaimer: I haven’t seen any analytics or survey data for any of these websites, and all my comments are only based on my experience in the field. I’m only...
View Article6 Smart Ways to Capture Emails
Email lists are key assets for any company. any 4-year old knows. The bigger your list and the better your relationship with the list, the more money you make. Growing your email list starts with a...
View ArticleFree Mini-reviews (Part 5)
Part 5 of my annual free mini-reviews. Disclaimer: I haven’t seen any analytics or survey data for any of these websites, and all my comments are only based on my experience in the field. I’m only...
View ArticleThe Best of ConversionXL is Now Available as a Book
You asked for it, here it is. The best posts on this blog are organized into a book, titled “How to Build Websites that Sell“. There’s a ton of useful and actionable content on this blog that can help...
View ArticleQuick Course On Effective Website Copywriting
Article originally published at Smashing Magazine. Many dismiss copywriting as something that ad agency people do. Truthfully, all of us need to pay close attention to copywriting if we want to achieve...
View ArticleScrew traffic – show me the money
This is a guest post by Dan Norris from Informly. In my last business I was obsessed with traffic. I started a blog and I clearly remember the day I cracked 5,000 monthly visitors woo hoo! Only took me...
View ArticleGetting The Website Information Architecture Right: How to Structure Your...
What kind of content should you have on your site? How should you structure the menu? What should be the first-level menu items? One or two menus? What should the menu links be called? This post will...
View ArticleHow Responsive Design Boosts Mobile Conversions
Google is a strong advocate of responsive design. Mashable named 2013 “The Year of Responsive Design”. But is responsive web design actually the answer to boosting mobile conversions? 2012 was a...
View ArticleHow to Design Kickass Long Form Sales Pages
Know those sales pages that are really, really long? They’re great, but they mostly suck. I mean the way they are usually implemented sucks. Long form sales pages have their place, and they work...
View Article5 Principles of Persuasive Web Design
What’s the best way to persuade somebody when talking to them? You have to be confident, talk fast and swear a little among other things. But what about persuading somebody without words – possible?...
View ArticleYour Design Sucks. And Copy. And Your Idea is Wrong (or Why You Need...
How often does this happen: A company budgets for a website, it’s built according to the budget and then it’s done. Hooray! … and everybody moves on to other important things. Unfortunately too often....
View ArticlePricing Strategies: 13 Articles You Need to Read
Most businesses struggle with their product pricing strategies. Am I charging too much or too little? What’s the price elasticity like? How can I grow sales with the right pricing? Here’s one answer...
View Article21 Ways You’re Screwing Up Your Landing Pages (And What To Do About It)
So you have a landing page – or maybe 87 of them. Too bad you’re screwing them up. Landing pages are easy – in theory. In the real world, landing pages are quite hard to get right. But now that it’s...
View ArticleWin a Landing Page That Converts (Yes, We’re Building One For You – Free)
Two days ago I announced the launch of our new service – Landing Page Makeover. Now I’m telling you that you could get one – absolutely free. To celebrate the launch of landingpagemakeover.com, we’re...
View ArticleStop Copying Your Competitors: They Don’t Know What They’re Doing Either
I hear this all the time. “Our competitor, X, is doing Y, we should do that too” or “X is market leader and they have Y, we need to have Y“. There are 2 key things wrong with this reasoning: The reason...
View ArticleFix Your Landing Page Mistakes and Increase Conversions
Image source Today, the author, Peep Laja (pronounced “Pep”), founder of conversion rate optimization agency Markitekt, and the popular blog ConverionXL, is going to look at 5 different landing page...
View ArticleGive Your Advertising ROI a Serious Boost by Maintaining Scent (11 examples)
Want to know how to deal a serious blow to your landing page conversions? Have the landing page look different from the online advertisement the consumer just viewed and have the landing page contain...
View Article11 Low-Hanging Fruits for Increasing Website Speed (and Conversions)
Website speed matters. Fast-loading sites perform better on all fronts: better user experience, higher conversions, more engagement, even higher search rankings. If you’re after mobile traffic...
View ArticleHow To Do Conversion Optimization With Very Little Traffic?
“I have too little traffic to test; hence, I can’t do conversion optimization.” I’ve heard this a lot. Bullshit, I say. You can do conversion optimization on any website – even on sites that have so...
View Article10 Rules for Winning (and Making More Money) in 2014
2014 is almost here. How will you make more money in the coming year? Here are my 10 rules for winning in 2014. This post is based on my keynote presentation at Mesh Marketing last week. Question: what...
View Article10 Optimization Experts Share Their Favorite Google Analytics Reports (Copy...
One of the key things Google Analytics helps us do when optimizing a website is identify conversion uplift opportunities. Traffic is precious, and we don’t want to waste any of it on tests that don’t...
View ArticleTop 10 Most-Read Articles on ConversionXL in 2013
It’s that time of year again. These 10 posts got the most reads this year, make sure you didn’t miss any of them. Let’s start from 10th most popular and move up to the most read article. #10: How to...
View ArticleThink About Customer Experience, Not Just Conversion Optimization
You’re working to increase your online profits, and you perform conversion optimization. That’s great. But it’s not enough. Even the terminology is off. I’m not alone in this. Most optimizers I know...
View ArticleWebsite Reviews: How to Get More Email Opt-Ins
We’re starting weekly website reviews on ConversionXL. This time I asked on Twitter who wants a review, and picked a few that shared one thing – they all want more email opt-ins. In this ~11 minute...
View ArticlePricing Page Reviews: How to Get Them Right
Pricing itself is super important, and so are the pages that communicate the prices. We’ll look at 8 different pricing pages and see how we could improve them. Effective pricing pages have several...
View Article11 A/B Split Testing Mistakes I See Businesses Make All The Time
A/B testing is fun. With so many easy-to-use tools around, anyone can (and should) do it. However, there’s actually more to it than just setting up a test. Tons of companies are wasting their time and...
View ArticleWebsite Reviews: How to Improve Home Pages
In this post I’m reviewing 5 websites, analyzing their home pages – and mostly their above the fold area. I’m also testing a new format for the reviews. Instead of a purely live video, I put together a...
View ArticleWebsite Reviews: Value Proposition Critique
Today I’m reviewing value propositions of several websites. Value propositions are critically important – especially if you’re not super well known or you’re driving traffic via ads. Background...
View ArticleEcommerce Checkout Funnel Review: How Vintage King Audio Can Improve
Today’s review is about ecommerce checkout funnel. I’m reviewing only a single site: Vintage King Audio. Watch the 7-minute review: Here’s the slide deck: Now might be a good idea to re-read this: The...
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